STANDARD & POOR’S

OPPORTUNITY Standard & Poor’s, a leading publisher in financial research and analysis, wanted Squeaky to establish a microsite for their 150^th Anniversary. Highlighting this momentous occasion, Squeaky was asked to create a multi-faceted website celebrating the past, present, and future of Standard & Poor’s.

SOLUTION By employing dynamic visuals and an innovative content strategy, the microsite enhances the interaction between Standard & Poor’s and its consumers. The commemorative microsite features an interactive timeline that allows end-users to actively engage with historical content from both Standard & Poor’s and the Stock Market. In addition to rotating company facts, video vignettes of Standard & Poor’s employees were incorporated to give a behind-the-scenes look into one of the leading analysis and research companies in the financial industry.